1. 長期關注美容美髮產業的國立中山大學社會系教授陳美華認為,80年代業者打出到美髮院洗髮「寵愛自己」的廣告詞、90年代進化為「到美髮店放鬆一下」。
Chen Mei-hua, an associate professor of sociology at National Sun Yat-sen University, is a long-term observer of beauty and hair salon businesses, and notes that in the 1980s such businesses’ advertising urged customers to “come in and get pampered,” and then in the 1990s the marketing lingo was all about “going to a hair salon to relax.”
◎ lingo
It yields consistent results year in and year out.
2. 頭肩頸按摩也不是隨便按按。,除了使用指腹,教科書還有專章介紹洗髮與按摩,包括洗髮前的按摩、指壓的部位、洗髮的技術等
And to do a proper head, neck, and shoulders massage, one doesn't just rub according to any old whim. As well as teaching that one should use the fingertips, not the nails, when massaging the scalp, textbooks also devote an entire chapter to the topic of how to combine a hair wash with advanced massage techniques.
◎ whim n.[C,U]奇想,怪念頭;幻想;突然的念頭,一時的興致
The readings inculcated moral values as well as literacy.
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