多益相關指數：★★★★ 在大創意集團的創意部門對產品宣傳活動提出了幾個不錯的廣告想法之後，現在是該集團媒體規劃部門思考該購買哪些媒體的時間和空間的時候了。大創意集團的資深媒體規劃員珍．康正在跟媒體採購員維多．徐討論媒體策略。
實戰對話
Jane：I think there's no question that TV advertising will create the most impact
for this kind of product.
People need to see this videophone in operation.
I think TV will definitely give NWC the most bang for the buck.
（珍：我認為電視廣告無疑可以使這種產品的宣傳產生最大的效果。
人們需要看到這種視訊手機實際操作的情形。
我認為電視絕對能帶給新世界通訊最大的金錢效益。）
Victor：Of course, but we also need to decide on other advertising options,
including print and new media, such as the Internet.
I think putting an ad in different magazines like Business Week or Vogue is
a good idea as well, although they are expensive.
（維多：當然，不過我們也需要決定其他宣傳媒體的選項，包括平面媒體和新媒體，
比方說網際網路。我認為在不同的雜誌上登廣告也是個好主意，
比方像《商業週刊》或《時尚》，雖然它們並不便宜。）
Jane：What are the ad rates for Vogue? How large are the circulation figures?
（珍：《時尚》的廣告費是多少？發行量有多大？）
Victor：I'm not sure off the top of my head. But determining the cost per thousand
exposures is certainly
something we need to do. I will check into it right away.
（維多：我一下子無法確定。可是研判每千次曝光成本肯定是我們該做的事。
我會立刻去調查。）
Jane：Good. And I agree with you that we need a good mix of different media.
That will give the best reach, along with the best frequency.
Obviously, a mix of TV, print,and even some radio will provide the most
impact and exposure.
（珍：很好。我同意你說的我們需要好好結合不同的媒體，這樣觸及範圍才會最大，
接觸頻率才會最高。結合電視、平面，甚至一些電台顯然能得到最大的效果和曝光度。）
Victor：I'll get a list of some general consumer magazines and special interest
magazines, too.
Plus I want to get some information on the major tabloids and broadsheets.
（維多：我會弄一張一般消費雜誌和特殊類別雜誌的清單。
此外，我也想取得一些主要小報和大幅廣告的相關訊息。）
Jane：I'll set up meetings with some of the TV stations as well.
（珍：我也會安排跟一些電視台開會。）
必通詞彙與句型 ．the circulation figures for sth. 某物的發行量。
》》
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