2014年7月17日 星期四

今日流行,明日消失 Here Today, Gone Tomorrow


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2014/07/18 第215期  |  訂閱/退訂  |  看歷史報份  |  寂天閱讀網
【編輯小語】 寂天講堂「英文寫作三步驟」
【英語學習Plus】 今日流行,明日消失 Here Today, Gone Tomorrow
【本月發燒書】 英語連音說得溜【二版】
【好康情報局】 準備下一次的旅行 全面79折 自由行自已來!
 
英文寫作三步驟
  英文句的結構嚴謹,句子開頭第一個字母一定大寫,句尾結束一定加句點問號驚嘆號等,才是完整的英文句。在句子的開頭與結尾句點之間,要以適當的文法做連接,字與字之間的關係按照詞性有一定的組合方式。...more  
<< 節錄寂天講堂「英文寫作三步驟」 >>
 
今日流行,明日消失 Here Today, Gone Tomorrow

Do you have Pokemon cards somewhere in your room? Did you have a Tamagotchi? Have you planked? If so, you were part of a fad.

Fads are intense but short-lived trends. They seem to have existed for as long as humans have formed communities. Perhaps a prehistoric cavewoman put a red flower in her hair. Then another one did, and then everyone in the clan did until one day, suddenly, the exciting thing to do was not to wear a flower. The fad died.

That's a fad. A few people start doing or buying something new or novel. Other people close to them see it and join in, eager to be part of the new, cool thing. A bandwagon effect starts, in which more and more people want to be like the group with the still-cool, still-novel thing. The number of people following the fad increases rapidly. But one day, it suddenly stops. Fads die because something new comes along to replace them or because the object of the fad has been around too long to be considered new.

As far as we can tell, fads exist because of our instinct to fit in with a cool crowd. Peer pressure can make people do ridiculous things, like buying a pet rock in the sixties. That's right, five million Americans had rocks as their pets.

Many fads seem silly after they're over. In 1920s America, flagpole sitting was a brief fad. Yes, people thought it was cool to sit for days on top of a flagpole. Mood rings were a hit in the midseventies, but were out of date within five years.

Japan has given us some major fads: Tamagotchi, Pokemon, and Doraemon, to name a few. Some of Japan's fads have turned into long-term trends. Hello Kitty shows no signs of stopping, and pachinko has been popular for decades since its rise.

We haven't seen the last of silly fads; we never will. The next new thing is always around the corner.


你房間有神奇寶貝卡片嗎?你是否曾有過電子雞?你今天仆街了嗎?如果有,那你就曾經很潮。

時尚流行是很強烈但壽命不長的潮流,存在的時間似乎與人類組織社區的時間一樣。或許某位史前洞穴女性曾將一朵紅花插在頭髮上,然後有人跟著做,接著每個族人都這麼做,突然有一天,不再配戴花朵才是刺激的事,戴紅花的流行就退了。

這就是時尚流行。有些人開始做某件事或者買某樣新穎或新奇的東西,身邊的人便有樣學樣,渴望成為這嶄新流行的一部分。流行列車就這麼啟動,愈來愈多人想要模仿這群很酷、很新穎的人。追隨這股時尚流行的人數開始迅速增加,但有一天,一切突然停止了。時尚退流行的原因,通常是因為原本的東西被某樣更新穎的東西取代,或因為這時尚品已出現太久,大家不再認為它很新奇。

就我們所知,流行時尚之所以存在,是來自人類想成為時髦一員的本能。同儕壓力可以使人做出荒謬的事情,例如在60 年代購買岩石寵物。沒錯,當時有五百萬美國人養岩石當寵物。

許多時尚在退流行後顯得有點愚蠢。在1920 年代的美國,坐在旗竿上曾流行過一陣子。是的,人們當時認為在旗竿上坐個幾天很酷。心情戒指在70 年代中期也很暢銷,但五年內就過時了。

日本給了我們一些重要的流行時尚:電子雞、神奇寶貝、哆啦A夢是其中幾個例子,一些日本時尚已變成長期的潮流。凱蒂貓似乎沒有停歇的徵兆,而柏青哥從一開始就持續流行了數十年。

我們見過的不會是最後一批的愚蠢時尚流行,永遠也不會。新東西總是在轉角不遠處。

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英語連音說得溜【二版】
為什麼英文寫在紙上都看得懂,但是一旦從母語人士嘴裡講出來,卻沒幾個字聽得懂?這是因為你還沒搞懂英語的連音!第二版全書彩色印刷,版型重新設計,穿插彩色插圖。....詳全文
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