It is often said that if you can make it in New York City, you can make it anywhere. The New Yorker, a magazine that has been a New York institution▼ since 1925, is just as popular outside the Big Apple as it is within. This may come as a surprise to many of the magazine's local readers because most of the magazine's content is New York-centric▼. The reason for the magazine's longevity and the dedicated, wide-reaching reader base can be summed up in one word ── style.
Everything about the magazine oozes panache▼. From the cover to the credits▼, no stone is left unturned to deliver the reader a first-rate reading experience. In fact, the cover has on several occasions received awards for its artistic creativity. For example, the edition released in the weeks after the tragic events of September 11, 2001, was voted one of the all-time top 10 magazine covers by the American Society of Magazine Editors. The cover, which used five different types of black ink, created a dark, ghostly silhouette▼ of the World Trade Center's Twin Towers. The image would appear and disappear depending on which angle it was viewed from.
The unique typeface▼ used in the magazine is called Irvin, named after the magazine's first designer-illustrator, Rea Irvin. In addition, it still clings to formal publishing traditions such as using diaeresis▼ marks over double vowels: for example, coöperate.
Despite the liberal▼ use of graphic style, the editorial content of the magazine is a combination of serious journalism, international social commentary▼, and sophisticated humor. The humor is most noticeable in the satirical▼ cartoons, which are one of the highlights of each edition.
To get a feel of The New Yorker for yourself, go to www.newyorker.com. This is where some parts of the magazine's articles and cartoons can be viewed for free.
1. Why is The New Yorker as popular outside New York as within?
(A) Because it has been a New York institution since 1925.
(B) Because the content is New York-centric.
(C) Because of the magazine's dedicated readers.
(D) Because of the magazine's high quality style.
2. What has received awards for its artistic creativity?
(A) The magazine's cover.
(B) The magazine's credits.
(C) The magazine's popularity.
(D) The magazine's first-rate reading experience.
3. Why did the ghostly image of the Twin Towers appear and disappear?
(A) Because it was released in the weeks after the tragic events of September 11, 2001.
(B) Because it was printed with special inks.
(C) Because it was a ghost image.
(D) Because it was one of the all-time top 10 magazine covers.
4. What is NOT a part of the magazine's editorial content?
(A) The magazine's circulation15.
(B) Serious journalism.
(C) Cosmopolitan social commentary.
(D) Sophisticated humor.
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