Building Your Brand

2013年3月7日星期四

Building Your Brand

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2013/03/07 第224期 訂閱/退訂∣看歷史報份

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本期索引：

	本週課文介紹	Building Your Brand The Ups and Downs of Airplane Improvements
	英語達人	英語達人
	Vocabulary Focus	indispensable, core, strategic...
	活動快遞	促銷商品

Building Your Brand

SPEED REVIEW / 2013 March 11, 12

Successful companies know you can't cut corners

打造品牌

成功的企業知道不能走捷徑

One afternoon, brand consultant Laurence Vincent asked a potential client a few simple questions, including: How

indispensable is your brand to your customers? What does your brand do better than any competitor, and why does it matter?...

Topic Talks for this article!

The Ups and Downs of Airplane Improvements

TRENDS / 2013 March 13, 14 Stiff competition keeps airlines navigating new ways to pamper passengers 飛機改進的利弊激烈競爭促使航空公司尋找寵愛乘客的新門道 *Topic Talks for this article!*

英語達人

Q1: skyrocket (v) a) be tall b) fly fast c) increase suddenly d) dive Q2: aptitude (n) a) test b) sound c) ability d) iced beverage

indispensable, core, strategic...

indispensable (adj) so good or important that you could not manage without it 不可或缺的；必需的 John's tablet is an indispensable tool. core (adj) central; basic核心的 The core value of this company is respect. strategic (adj) skilled at making long-range plans for achieving something or reaching a goal 策略性的；戰略的 There will be a strategic meeting for the marketing department today so we can plan for next year. aspiration (n) a strong hope or wish for achievement or success 渴望；熱望 Te Jenifer's greatest aspiration is to become a world news anchor. outsource (v) to get work done by making a contract with another company to do it, often in another country, rather than in your own company 委外；外包 Alan's company plans to outsource their customer service center to India.

促銷商品

英語萬花筒+樂片語I&II +Let's Talk About(四套合購) 售價：NT$ 650 元空中英語教室【雜誌+Super光碟】訂一年12期加送GuGuLu家族一組售價：NT$ 2,640元「On the Go台灣走透透」特刊售價：NT$ 249 元英語達人解答： Q1: a Q2: b

•金城武隨心所欲
每人都有自己面對挑戰的方式。金城武在演員的領域上，永遠從容的輕舟前行已經是他的標記。電影有多複雜，他卻用最純熟及睿智的方式解決，靠的是保持澄淨清明的心境。

•電視劇發表會的情侶解析
女大男小的情侶，確實感情比較好。仔細觀察並分析幾對螢幕情侶在電視劇製作發表會攝影時間的互動，女大男小的情侶比起同齡或是男性較年長的情侶，確實展現了不同的樣子。

Beauty

2013年3月7日星期四