Coca-Cola has not only been changing people's drinking habits, but it has also been trying to change the world. In the last three years alone, the Coca-Cola Foundation gave a total of US$273 million in grants and donations. The company also uses its fame and fortune to involve itself in projects related to water purification, healthy and active lifestyles, community recycling, and education. It also does significant work with the HIV/AIDS community and assists with disaster relief. Coca-Cola has also changed the world of advertising by putting billions of dollars into unique campaigns every year. Since the 1930s, one of the most memorable campaigns has featured Santa Claus. Today, the focus of the company's marketing has become more interactive. For example, it rolled out its Share a Coke campaign in Great Britain. The company's iconic logo was replaced with 150 of the UK's most popular names on its soda bottles. As a result, people everywhere were on the hunt for a bottle with their name on it, and the company's sales and popularity went through the roof. It goes without question that Coca-Cola will be around in some way, shape, or form for many years to come.
沒有留言:
張貼留言