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If you listen closely, you can almost hear the lamented cries of business owners across the globe every day as they watch their search engine rankings crash and burn. Too often those who are the most sincere and determined do not see their efforts come to fruition, and this usually transpires in confusion. If you are one of the many perplexed and frustrated online entrepreneurs trying to understand why your SEO efforts keep falling flat, read on and take an honest look at which of your decisions cause Google to send you to the back of the line.
1) A Website That Can't Convert | |
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The Objective and Use of the Google Disavow Links ToolBy Peter Nisbet (c) 2013 The Disavow Links Tool was released by Google last October. Its purpose is to enable you to identify low quality links and request that Google not take such links into account when calculating your PageRank. You can therefore reduce the effect of link spam or irrelevant links on your web pages. What Links Can Harm Your Page Ranking? Google lists web pages, not entire domains or websites. However, while each page is fundamentally indexed and listed on its own merits, your entire domain could suffer if you are using low quality links on numerous pages. What is a low quality link? Here are some… | Yahoo E-Mail, Weather Apps Combine Beauty With EaseBy Jennifer Cowan (c) 2013 Yahoo has unveiled new e-mail and weather apps today as the company continues its campaign to make its services current and appealing to users. The new apps — Yahoo Mail for iPad and Android tablets and a new weather app for iPhones — live up to CEO Marissa Mayer's promise of "beautiful products" being released in the near future. Mayer, who made the promise during a call with investors April 16, has focused on acquiring top talent over the past six months and using that talent to rejuvenate Yahoo's offerings. The e-mail app is a full-screen experience that enables users to flip through their messages… | |
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LinkedIn Mobile Gets MakeoverBy Jennifer Cowan (c) 2013 Business network LinkedIn is doing all it can to make mobile access to its site quick and easy with its latest updates for iOS and Android. The revamped apps are fully native with features that range from useful to cosmetic. The new versions boast a colorful design that is both pleasing to the eye and easy to read and, with its revised navigation and personalized features, it is obvious LinkedIn is trying to make its site a several-times-daily destination for its users. "We're excited to unveil a brand new mobile phone experience, completely revamped with the general professional and everyday use case in mind," said Tomer Cohen, LinkedIn's senior product manager and mobile phone lead in a blog post.… | Microsoft—Hon Hai Patent Deal Is Tough Luck for GoogleBy Jennifer Cowan (c) 2013 Microsoft is likely still in celebration mode after signing a worldwide patent licensing agreement with Hon Hai, the parent company of electronics maker Foxconn. While the deal will be very lucrative for the software giant, it is bad news for Microsoft's arch-rival and technology powerhouse Google. Under the deal, the details of which were not released, Microsoft will collect a royalty for each and every Smartphone, tablet and television Foxconn builds that runs Google's Android or Chrome OS. The deal is a move by Hon Hai, which manufactures more than 40 percent of the world's consumer electronics, to avoid breach of patent… | |
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Google Analytics Expands Activity StreamBy Adrienne Erin (c) 2013 Social media has become increasingly important to the world of SEO, especially to drive targeted traffic to your site. Google Analytics has reformulated two reports, Trackbacks and Data Hub Activity, to help analyzers digest the results from inbound links in real-time. Though they existed previously, the updates make them much easier and more practical to use to track your brand across the social Web. Both reports are considered part of the Activity Stream, which previously could be found under the Landing Page report. If you've ever wondered what people are saying about your brand on social media, here's your chance. Google Analytics collects information from their Social Data Hub… | Cloud Backup – Why Do I Need It?By Ernest Klokow (c) 2013 Have you ever been approached by an online backup service provider and thought: "I don't need it!" "I look after my stuff and the chances that anything will happen to make me lose my data is extremely remote," you tell yourself. "It would be a waste of time and money. In any case, I am backing up my most important data to a USB memory stick." You may react this way, because you are taking special care to keep your computer equipment safe and protected from damage as well as taking precautions against theft. You may even back up your most important data to an external drive or memory USB stick on a regular basis, e.g. once a month. But is this enough? Do you always remember to backup your latest changes… | |
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